The Ask: An easy to activate sampling footprint that travels across the country to sample at various events.

The Answer: A trailer that is customized to feature a large bar that samples from 3 sides so that we can sample as much White Claw as possible, we also do product sales at some events. The sampling area is surrounded by custom lounge furniture that embodies the brand’s “Made Pure” positioning. The space also features 2 branded photo backdrops for social sharing. When the location allows the space also has branded flooring (the muddy Kentucky Derby did not allow for it).