Our Opportunity

Nike’s presence at MLB All-Star Week in Atlanta offered a key moment to connect with top athletes and rising stars.

The goal: deliver two premium, athlete-first experiences that showcased Nike’s innovation and deep ties to the game:

Suite 95: a vip seeding and hospitality space for Nike athletes and partners

Futures Party: a social networking celebration for next-gen Nike talent during the Futures Game

Due to venue chosen by league for players hotel we were faced with a major challenge, as Nike was unable to secure access within or near the players’ hotel. We had to find and transform a non-traditional space, all while delivering a seamless, elevated experience.

Our solution

BeCore leaned into strategic creativity and nimble execution to bring both experiences to life, focusing on creating touchpoints that felt personal, premium, and reflective of Nike’s deep investment in baseball’s past, present, and future.

Suite 95: With traditional options off the table, BeCore negotiated access to a vacant office floor in a tower adjacent to the players’ hotel. We fully transformed the space into a polished Nike environment complete with:

Athlete gear drop experience & product showcases

AI customization, Nike artifact displays

On-site content studio for athlete media capture

Meeting space for Nike to host key partners

Futures Night: To foster connection with rising Nike talent, BeCore produced a private party at The Painted Pin, featuring food, drinks, and a wide range of interactive games. The venue was transformed with Nike branding and featured:

1-of-1 AI customized gear station

Nike-branded chock full of engaging activities

Food, drinks, and an environment that cultivated meaningful connection between Nike and key partners

Our Outcome

Nike’s presence at the All-Star Week was elevated and impactful across both Suite 95 and the Futures Party. These events showcased Nike’s ability to adapt, deliver, and lead, deepening athlete relationships, impressing key partners, and reinforcing the brand’s position as a dominant force in the sport

Suite 95 became a true hub for connection. Nearly two-thirds of Nike’s All-Star roster visited the space, which was praised for its design and personalized engagements. Product storytelling came to life through curated displays from JR286, Nike Vision, and DNA, and the space provided for athlete interviews in a controlled, branded setting. The environment gave Nike space to host strategic conversations, celebrate athlete success, and showcase the latest innovation in baseball gear and apparel.

Meanwhile, the Futures Party at The Painted Pin created a high-energy, memorable night for Nike’s rising talent. Athletes immersed themselves in the Nike-branded lounge, complete with bowling, ping pong, and games, as well as experienced our AI-powered customization station that turned their prompts into one-of-a-kind hoodies and swag. Food, music, and games fueled the vibe, but the key takeaway was the face-time between Nike reps, league partners, and young athletes most of whom stayed well into the night.

Both activations reinforced Nike’s leadership in the sport while leaving athletes feeling valued, celebrated, and more connected to the brand than ever.

Our challenge/opportunity

Nike is preparing to launch A’ja Wilson’s signature shoe, the A’One, a historic feat as one of the first WNBA players with a signature shoe, and the first Black WNBA player to get one since 2010. The challenge lies in creating a campaign that authentically resonates with a key, often overlooked audience: young Black girls ages 10–13. 

This moment presents a powerful opportunity to not only spotlight A’ja’s legacy but also intentionally show up for a new generation of hoopers, reinforcing Nike’s commitment to inclusivity, empowerment, and representation.

Our solution/insight/strategy

Grounded in the themes from A’ja’s Dear Black Girls, the experiential concept titled “The Huddle” aims to immerse guests in her journey while celebrating individuality, confidence, and team spirit. 

Strategically designed for both kids (10–13) and older teens (14–18), the activation features key moments like the Tunnel Walk, interactive storytelling spaces, and a community-driven Locker Room.

These touchpoints seamlessly integrate A’ja’s personal narrative with the hero product—the A’One—through retail, customization, and seeding moments leading into the Women’s Final Four.

Our success/results/outcome

This activation created a standout cultural moment for Nike Women’s Basketball, generating immense excitement ahead of the A’One’s May 6 launch. The experience offered meaningful engagement with Nike’s next-gen female consumers, while delivering a powerful cross-generational brand moment rooted in confidence, authenticity, and community. 

Nearly all A’One sneakers sold out, and multiple youth groups were seeded product throughout the program. A’ja Wilson herself visited the space numerous times, further amplifying the energy and impact. Around 700 guests came through the experience on the public day, with some lining up as early as 10 PM the night before to ensure entry. 

Despite the high volume, guest flow remained seamless, and the activation successfully drove awareness, brand affinity, and demand, reinforcing Nike’s leadership in empowering women and elevating underrepresented voices in sport.

Our challenge

Nike Basketball set out to elevate its presence at NBA All Star Weekend 2025 by introducing The Future Game, a groundbreaking activation designed to showcase the next generation of basketball talent while immersing young athletes, influencers, and fans in the brand’s vision for the sport’s future. Taking place at the Henry J Kaiser Convention Center in Oakland, The Future Game was crafted to be the most competitive, most pure, and most energized basketball experience of All Star Weekend. The challenge was to seamlessly integrate elite competition, innovation, and cultural impact into a multi day event that engaged Nike’s most passionate basketball consumers, The Hooper and The Culture Challenger.

Our strategy

The “Future Game” created a high-energy, next-generation basketball experience that blended elite competition, athlete & product connection, a bespoke retail experience, and innovation into one seamless event.

The Arena featured top-tier matchups, including EYBL Scholastic, Prep Showcases, and high school rivalry games with rising NBA and WNBA talent.

The Black Label Mentality turned the court into a high-intensity spotlight battleground, ensuring complete focus on the players.

The Lab72 Innovation Space gave athletes access to Nike’s training, recovery, and product development, combining performance with mentorship.

The Retail Experience introduced The Collection, an exclusive space featuring Nike’s most advanced basketball gear and hidden product innovations.

More than just a competition, The Future Game became a platform for the next generation of basketball stars.

Our outcome

The Future Game became a defining moment of NBA All-Star Weekend, blending elite competition, cultural storytelling, and next-generation innovation. Over three days, the event brought together 3,000+ attendees, including top high school teams, Nike executives, and influencers, to experience the future of basketball firsthand.

Key Highlights:

16 elite high school teams competed, featuring 216 players and 98 coaches

34 athletes participated in the exclusive 24/8 Mamba Challenge, honoring Kobe’s legacy

The Lab72 Innovation Space engaged athletes with Nike’s performance specialists and designers

From the high-stakes matchups to the immersive athlete journey, The Future Game set a new standard for youth basketball competition, reinforcing Nike’s role in shaping the next era of the sport.

Our challenge

Nike is the official footwear and apparel sponsor of the Chicago Marathon, and looked to leverage that partnership to maximize activations surrounding the race, while supporting their elite athletes, race participants, spectators, and the city of Chicago. This included activations leading up to the race across the city, a presence on the course, an exclusive space for their guests, and large public facing activation at the conclusion of the race. While each activation listed below were separate, it was critical that a thread was woven throughout to create cohesion across the week and present consistent branding and messaging across all touchpoints 

Nike Shoe Swap

Mile 20 Cheer Zone

Nike VIP Lounge

Nike Finish Line Activation

To execute each of these, BeCore had to manage logicitis, schedules, staffing, and produce each event seamlessly for client team to focus on their deliverables of their official Chicago Marathon sponsorship.

Our strategy

BeCore deployed a full team of staff to manage and oversee the production and execution of the various activations taking place for the Nike brand across the Chicago Marathon and week leading up to the race. Structuring our workflow to have lead contacts working directly with client stakeholders, and then collaborating internally to relay information to each dedicated event team to manage updates with respective vendors allowed for seamless communication and quick turnarounds. 

Working hand-in-hand with the Nike Running team, along with leveraging their position and relationship with the Chicago Event Management team that produces the Marathon annually, we were able to efficiently and effectively take the lead to bring a variety of touchpoints and moments to life for our client. This approach allowed for the support needed to bring several key moments to life with consistent messaging, branding, and brought Nike to the foreground of any athlete, participant, or spectator across the Chicago Marathon! 

Our outcome

Highlighting the Nike partnership as official sponsor of the Chicago Marathon, activations drew nearly eighty thousand people to engage with the brand across the event.

Shoe Swap pop-ups drove visibility and reached local runners to drive excitement leading up to race. Mile 20 provides a spark to runners and supported the local partners in Heartbreak Hill, as well as providing a can't miss visual moment for the brand on the national broadcast. 

Once the race was finished, our Believers Journey space provided an intimate recovery area for Nike VIPs, and the Finish Line provided customization of medals and slides for all runners! 

The results and feedback were resoundingly positive and showcased the partnership and how BeCore can bring Nike’s vision to life across a flagship event in a major city.

KPIs

4 flagship activations

832 pairs of shoes swapped

3,874 premiums handed out

78,850 total attendance

Our opportunity

Nike tasked BeCore with curating a space and experience catered to the specific needs of its athletes, in its commitment to serve and support athletes at their most important moments.

Every aspect of the Athlete House experience reflects Nike’s greater commitment: to redefine the model of athlete partnership by listening deeply, serving athletes holistically and collaborating to create positive change through sport.

Our solution 

The Nike Athlete House offered a range of holistic services for athletes: a pop-up Nike Sport Research Lab that delivers physical therapy and recovery services; a self-expression space offering barber, makeup, nail and tooth gem appointments for athletes to get their looks dialed; tranquility places to unwind, eat and relax with family; and specialty areas where athletes can customize and fine-tune their style for the world’s greatest stage.

This includes tapping into Nike's newest proprietary AI tool. Using digital tablets, athletes can enter prompts to the program — say, "Swoosh," "flowers" "modern art" — and instantly get customized one-of-one images that they can select to print on Nike apparel at the House, available in minutes. Nike also offered its athletes dedicated apparel services in Paris, helping to modify and fit their uniforms as needed

Our success

NIKE was overjoyed with the level of treatment iwas able to provides athletes, and for the sustainability of the program which lasted the entirety of the Olympic Games in Paris.

The 17 days of high touch, high quality hospitality and programming ensured the athletes were in the best position possible to succeed in their competition, while also further cementing their positive relationship with NIKE.

KPIs

1,500 VIP athlete attendees

17 days of programming

Our Opportunity

NIKE wanted to throw a premium, invite-only celebration and welcome party for the WNBA players, including the Olympic USA Basketball team in downtown Phoenix. 

With celebratory touchpoints like a custom swag station, interactive and branded food & beverage, and a fashion illustrator, there was no shortage of moments to make these players and their guests feel celebrated and successful. 

NIKE needed to stand out from the other brands celebrating the WNBA All Star Game that weekend, and be sure that players arrived and felt celebrated. Every moment of the experience needed to feel exclusive, premium, and celebratory. Using the themed “This Is Winning Basketball”, Nike made its mark.

Our Solution

The evening started with an orange carpet and a custom basketball inspired step and repeat. The giveaways included a custom Air Force One shoe candle, a station where guests could customize a t-shirt, and drawings from a fashion illustrator. 

The F&B options included BYO Martinis and Oysters, and Caviar and Bubbles, not to mention branded passed apps and cocktails. 

On top of the celebratory evening, we had a special moment for the USA Basketball team departing for the Olympics: large scale prints of them from previous games, plus a customized Ace of Spades bottle of champagne.

Our success/results/outcome

The event was a major success. The invite list included 150 guests, however, Nike saw more than double that by the end of the evening. 

With more than 400 attendees, we were able to give away all of our swag items: candles, customized t-shirts and totes, and fashion illustrations. 

And in terms of athlete attendees, Nike saw all 7 USA Basketball team players, and 9 All Star Athletes come through the event for a moment of well-earned celebration.

KPIs

400 attendees

Our challenge/opportunity

Nike has repositioned their Training and Fitness category to focus on the Holistic Fitness of all athletes that live and breath a lifestyle of overall physical or mental well-being. 

Whether it’s Strength & Conditioning to Yoga & Meditation, Nike’s ‘new’ category known as the Nike Well Collective emcompasses all coaches, trainers, and wellness-minded individuals centered around movement, mindfulness, nutrition, rest, and connection.

After signing 100 new Nike Well Collective Trainers across New York and Los Angeles, Nike wanted to authentically welcome them all into the world’s largest sports apparel family with an exclusive 3-Day Onboarding Wellness Retreat Experience in Carefree, AZ.

Our Solution

With a focus on Nike Well Collective’s five pillars of Holistic Fitness: Movement, Mindfulness, Nutrition, Rest, & Connection, BeCore worked cross-functionally within Nike to develop an overall athlete experience journey, 3-Days of strategic programming, high-volume product management, moments for campaign content capture, logistics planning, and environmental design + production to bring to life the inaugural Nike Well Collective Trainer Exchange (aka NWC Trainer Exchange).

The NWC Trainer Exchange experience consisted of a personalized journey for each participant including catered meals designated specifically to each individual's unique diet preferences. Exclusive Nike Product assortments were gifted to each attendee via Room Drops and daily, rotating product pick ups from an onsite Nike Shop, etc. Each outfit provided, was carefully curated to match the programming for each day. Daily programming consisted of general Nike Well Collective onboarding sessions with Executive Leadership, Somatic Movements activities, Sound Baths Meditations, Nike Athlete-led workouts, Styling Sessions, Desert Mountain Hikes, Field Day Competitions, and much more.

Our success/results/outcome

The Nike Well Collective Trainer Exchange was an absolute success. 

Trainers from across the country became immersed into the world of Nike, learned about the purpose and intentions of the Well Collective and bonded with other new members of the Nike Family for the first time ever. 

The NWC Trainer Exchange resulted in these newly signed trainers authentically becoming brand evangelists for the newly formed, Nike Well Collective.

KPIs

130 VIP trainer attendees

3 days of holistic fitness programming

Our Opportunity

Nike aims to seize the unparalleled platform of the Super Bowl to forge deeper connections with athletes. Through curated experiences and services, Nike will elevate the athlete's journey on the world's biggest stage, offering personalized encounters that resonate long after the final whistle. 

By orchestrating show-stopping moments for top rookie prospects, current rostered athletes, and key re-signees, Nike will spark organic social buzz and cultivate genuine relationships that endure beyond the Super Bowl spectacle. This initiative signifies Nike's unwavering commitment to empowering athletes and celebrating their achievements on the grandest stage of sports.

Our Solution 

Leveraging the vibrant backdrop of Las Vegas, we helped Nike orchestrate an unparalleled experience for elite athletes during the Super Bowl festivities, spanning seven unique and captivating rooms within the luxurious penthouse suites of the Encore Hotel on the iconic Strip. 

The journey began in the welcoming Community room, where athletes immersed themselves in the history of Air Max. Next, they ventured into the Styling suite where athletes received personalized styling sessions to elevate their off-field presence. The air by you studio provided a platform for creative customization, allowing athletes to express their unique flair. The gift shop offered curated merchandise for athletes to take home a piece of the experience. 

Meanwhile, the footwear showroom showcased the latest innovations and iconic Nike designs. Finally, the vision and VIP room provided a space for athletes to connect with Nike leaders and fellow sports stars. This immersive journey not only enhanced the athlete's experience but also fostered genuine connections and lasting memories, reaffirming Nike's commitment to empowering athletes and celebrating their excellence on the world stage.

Our Outcome

Following three days of electrifying activation, Nike's immersive experience left an indelible mark on the Super Bowl landscape. 

Across nine distinct and captivating experiences, over 50 top athletes were welcomed into the fold, alongside a staggering 150+ VIP guests, including NFL partners, celebrities, and esteemed personalities from various industries. This convergence of talent and influence not only elevated the athlete's journey but also sparked meaningful connections and conversations that reverberated far beyond the event. 

Nike's commitment to delivering unparalleled experiences and fostering genuine relationships was unmistakably evident, solidifying its status as a beacon of innovation and excellence in the sporting world.

I’ve been fortunate enough to work on dozens of incredible Nike projects over the course of the last couple of years. I have partnered with the Nike Sports Marketing Athlete Experience teams across various dimensions as well as the Nike LA and Nike Catalyst teams to create memorable experiences for athletes.

Our challenge/opportunity

One of the primary challenges of building a family and friends space for Nike at the Women's World Cup in New Zealand was navigating the logistics of building a space with an international production parter. The lounge brought together athletes, family and friends, and leaders from around the world.

The lounge design, featuring an interactive photo booth, refreshment stations, multiple lounges, and interactive customization touchpoints, provided a dynamic and engaging environment. The interactive elements offered opportunities for meaningful engagement, enabling visitors to create lasting memories and share their experiences on a global scale through social media. The successful execution of this overseas lounge not only showcased Nike's ability to overcome logistical challenges but also demonstrated its commitment to creating impactful and memorable experiences that resonate with a diverse, international audience.

Our solution/insight/strategy

Partnering with an international agency to create an overseas family & friends lounge space for Nike at the Women's World Cup in New Zealand involved a strategic approach that focused on seamless collaboration and a commitment to delivering a world-class experience. The strategy began with a comprehensive understanding of the audience, including family and friends of athletes, athletes themselves, and global leaders in the sports community. Through close coordination with the international agency, a tailored plan was devised to address logistical challenges such as time zone differences and partnership.

The solution crafted for the lounge space was a harmonious blend of functionality and engagement. Equipped with an interactive photo booth, refreshment stations, multiple lounge spaces, and interactive customization touchpoints, the space aimed to cater to the diverse needs and preferences of the visitors. The interactive elements provided entertainment and served as a powerful brand touchpoint, creating memorable moments for attendees to connect with Nike's values and commitment to women in sports. The success of this collaborative effort was evident as the lounge became a focal point for networking, celebration, and international camaraderie, showcasing how strategic partnerships can transform challenges into opportunities and deliver exceptional experiences on a global stage.

Our success/results/outcome

In collaboration with an international agency to develop the overseas family and friends space for Nike at the Women's World Cup in New Zealand yielded remarkable results, solidifying the brand's global presence and creating an unparalleled experience for visitors. The strategically designed lounge, complete with an interactive photo booth, refreshment stations, multiple lounges, and interactive customization touchpoints, not only met but exceeded the expectations of the diverse audience. The lounge became a dynamic hub, visited by family and friends of athletes, athletes themselves, and influential leaders from around the world, fostering a sense of community and celebration.

The success of the project was reflected in the positive feedback from attendees and the widespread social media engagement generated by the interactive elements. The lounge effectively served as a platform for brand immersion, allowing Nike to showcase its commitment to women in sports while creating lasting connections with a global audience. The seamless execution of the overseas family and friends lounge underscored the effectiveness of the international partnership, demonstrating how a collaborative and strategic approach can transform a space into a memorable and impactful environment, reinforcing Nike's position as a leader in empowering women in sports on the world stage.

Our challenge/opportunity

Creating a styling suite for 15+ Nike Track & Field athletes for Pre Classic in Eugene, Oregon presented both exhilarating challenges and unique opportunities. The task involved seamlessly blending fashion and athletic performance, ensuring that each athlete not only looked their best but also felt confident and empowered as they stepped onto the grand stage of Hayward Field. Programming the styling process, hair styling, nails and makeup, demanded meticulous planning to accommodate the diverse preferences and needs of each athlete. The challenge lay in harmonizing individual styles with Nike's overarching brand image, aiming for a cohesive and visually striking representation on the track. Look your best, feel your best, perform your best.

Amidst these challenges, the styling suite presented an unparalleled opportunity to showcase Nike's commitment to innovation and athlete-centric design. The partnership between BeCore and Happy Monday facilitated a seamless execution of the styling suite, ensuring a smooth transition from the transformational process to a photoshoot at Hayward Field. By integrating Nike's Innovation Team into the suite, athletes were not only styled for the present but were also given a glimpse of the future with a preview of upcoming Paris Olympics accessories. The resulting content, strategically shared on both Nike's and the athletes' social media platforms, contributed to an impactful and widespread narrative, solidifying Nike's presence at the pinnacle of athletic fashion.

Our solution/insight/strategy

The creation of Pre Classic’s styling suite was a carefully orchestrated solution that blended creative styling with strategic brand engagement. BeCore played a pivotal role in producing the physical space, ensuring an environment with dedicated areas for styling, Olympics innovation, and programming the athlete’s experience. The three-day timeline allowed for a comprehensive styling experience, fostering a sense of individuality for each athlete while maintaining a cohesive look that resonated with Nike's brand identity. This strategic approach aimed to enhance the athletes' confidence as they prepared for Pre Classic and created compelling visual content for Nike's social media platforms.

Collaborating with Happy Monday for content capture was a key component of the strategy, ensuring that the journey from the styling suite to Hayward Field was flawlessly executed. The resulting photoshoot at Hayward Field captured the athletes in their styled glory, showcasing the fusion of athletic prowess and cutting-edge fashion. The inclusion of Nike's Innovation Team in the styling suite, presenting upcoming Paris Olympics accessories, not only added an element of forward-looking excitement but also leveraged athlete insights to contribute to shaping the next Olympics. This holistic strategy not only celebrated the athletes' individuality but also positioned Nike as a brand at the forefront of innovation, style, and athlete collaboration.

Our success/results/outcome

Nike’s Pre Classic Styling Suite proved to be a resounding success, culminating in a transformative experience that left a lasting impact on both the athletes and Nike's brand presence. BeCore executed the vision flawlessly, providing a dedicated space that encompassed styling, a nail bar, and hair & makeup stations. The attention to detail and personalized approach ensured that each athlete not only looked their best but felt a deep connection to Nike as they prepared to step onto Hayward Field to perform their best.

The strategic collaboration with Happy Monday for content capture further amplified the success of Pre Classic. The photoshoot at Hayward Field captured the athletes in their meticulously styled fits, and the resulting content was strategically placed across Nike's social media platforms. Providing each athlete with their own set of photos and videos to share on their personal channels extended the reach of the campaign and fostered a sense of ownership and pride among the athletes. In essence, the styling suite not only elevated the athletes' presence at the Pre Classic but also solidified Nike's position as a trailblazer in the intersection of sports, style, and innovation.

Our challenge/opportunity

Organizing an athlete suite at the MLB All-Stars Week in Seattle presented both exciting opportunities and unique challenges. The suite, featuring exclusive Ken Griffey Jr. items, a baseball backdrop, hospitality services, and a customization station, aimed to provide a premium experience for top-tier MLB athletes. One of the challenges faced was ensuring that the suite reflected the prestige of the event and the high caliber of the athletes involved. Coordinating with Nike's DNA Dept. for exclusive items and maintaining a seamless customization experience were essential aspects of the planning process. Facilitating room drops for the athletes required precise logistics to ensure that all player received their products promptly.

Beyond the suite, the collaboration with SPIN for an exclusive party added an extra layer of entertainment and networking opportunities. With crafted ping pong tables, a Nike-branded ping pong ball bathtub, and additional customization stations for cleats and hats, SPIN provided a dynamic environment where athletes could relax, have fun, and connect with both their peers and key stakeholders from Nike’s Sports Marketing team. The entire experience, from Suite 93 to the SPIN party, aimed to foster a sense of camaraderie and celebration among MLB All-Stars while showcasing the innovation and creativity of the brands involved.

Our solution/insight/strategy

Nike’s Suite 93 was strategically designed to create a memorable and immersive experience for top-tier MLB athletes. The inclusion of exclusive Ken Griffey Jr. items from Nike's DNA Dept. was a key element in establishing a connection between the athletes and the iconic legacy of baseball. The hospitality services were meticulously curated to ensure athletes felt valued and comfortable, fostering a positive atmosphere for engagement. The hat customization station further personalized the experience, allowing athletes to express their individual styles and leaving them with a tangible and exclusive item.

BeCore's innovative approach extended beyond the suite itself. Facilitating multiple room drops with personalized Nike products for top-tier MLB athletes added an element of surprise and delight, enhancing the overall impact of the brand engagement. The strategic decision to invite athletes to an exclusive party at SPIN served as a continuation of the immersive experience. This unique environment provided entertainment and valuable networking opportunities, as athletes could interact with their peers and connect with the Nike Sports Marketing Team. The overall strategy aimed at seamlessly integrating the Nike brand into the MLB All-Stars Week, customization experiences, and social events to leave a lasting impression on the athletes and strengthen the brand's presence within the sports community.

Our success/results/outcome

The production of Nike’s Suite 93 proved to be a resounding success, yielding positive outcomes and leaving a lasting impact on both the athletes and the Nike brand. The suite served as a hub for personalized brand interactions, allowing athletes to connect with the Nike legacy through exclusive items and customization options.

BeCore's execution of multiple room drops with personalized Nike products elevated the overall engagement, providing a surprise element that resonated well with the athletes. Following their visit to Suite 93, the exclusive party at SPIN further solidified the success of the initiative. This not only fostered camaraderie among the athletes but facilitated meaningful connections with other players and key stakeholders from Nike’s Field Sports Marketing Team. The successful integration of branding, personalized experiences, and social interactions made the Nike-branded athlete suite and SPIN a standout feature of the MLB All-Stars Week, reinforcing Nike's position as a leading and innovative force within the world of sports.

KPIs

300 suite visitors of Nike’s signed MLB athletes and family

300+ customized products

Our Opportunity

In anticipation of the highly anticipated 2022 World Cup, Nike FC, the official apparel sponsor of the US Men's and Women’s National Soccer Teams, seized the opportunity to showcase their commitment to the sport and community. Their vision? To transform their Los Angeles headquarters into a hub of football fever, uniting passionate fans and local community members alike. Through an unforgettable event, Nike FC aimed to celebrate their partnership with the US National Teams while engaging with the vibrant Los Angeles soccer community, highlighting the essence of the beautiful game in every aspect of the evening.

Our solution

In collaboration with Nike FC, we  embarked on a mission to immerse local youth and amateur football clubs in an unparalleled experience. Together, we orchestrated a series of exhibition matches where aspiring athletes had the chance to test their skills against current and former US professional players in a variety of challenges. 

BeCore's expertise ensured seamless execution as the local club athletes were treated to a once-in-a-lifetime opportunity. They were greeted with personalized team locker room experiences, outfitted in custom Nike FC Jerseys, and laced up with limited-edition Nike cleats. Under the vibrant lights and amidst the cheers of hundreds of fans, these young athletes showcased their talent, leaving an indelible mark on the LA football scene.

Our outcome

The inaugural Nike FC | LA Showcase not only left a lasting impression on the 75+ participating athletes but also provided the 300+ spectators with an unforgettable evening. Amidst the excitement of the matches, attendees were treated to an immersive experience, including an expansive exhibit showcasing historic Team USA uniforms and current global World Cup federation kits. Additionally, they had the opportunity to try out the latest Nike Mercurial cleats, indulge in product giveaways, and savor delicious food and drinks. 

This electrifying event marked just the beginning of Nike FC's ongoing commitment to engaging with the Los Angeles community on the pitch, promising more thrilling experiences to come.

The Ask: To repurpose assets from our World Cup activation to create a space for customization at Complex Con.

The Answer: Create a VIP footprint for influencers to have a 1 on 1 customization experience for one of a kind Nike soccer jerseys.

Photographer: Chris Swosowski

The Ask: To create a premium Nike environment for the sports marketing team to host MLB athletes in town for the MLB All-Star festivities.

The Answer: We took over a space at the Hudson Lofts in downtown Los Angeles and created an environment that celebrated MLB athletes and offered spaces for the Nike brand to connect with their athletes. The athletes’ journey included meeting spaces, product education, product customization opportunities, shareable photo moment and hospitality spaces.

Photographer: Ben Draper

The Ask: To reinforce Nike’s presence in community sports by hosting youth football skills competitions and clinics for local schools and partner organizations during Super Bowl weekend in Los Angeles.

The Answer: We magnified Nike’s local NFL team partnerships and focused on the local Watts community with a 2 day 11-On football skills clinic for Los Angeles area students at Dymally High School. Day 1 focused on high school students with boys teams in the morning and girls flag teams in the afternoon. Day 2 focused on local youth leagues with students as young as 6 years old through middle school. Kids were lead through warm ups, skills training, and some friendly competition with top coaches from all competitive levels, including a few NFL coaches. Student athletes also got the opportunity to hear from professional NFL players through inspiring Q&A sessions.

Photographer: Chris Swosowski

The Ask: Create an indoor diamond sport focused experience that reunited kids in black and brown communities with play.

The Answer: We turned an empty Nike storefront into an indoor Diamond Play Zone, bringing to life diamond sports in new and fun ways to inspire local Chicago kids from the Boys & Girls Club. We picked up our guests in a VIP Bus and brought them to our Magnificent Mile location. Upon arriving they had a Welcome Session, building their excitement about the experience, engaging them in questions about their favorite players & teams, and for a few groups a special player appearance.

After the Welcome Session, they were split into 3 groups. One group went to our indoor diamond to compete in the Relay Race from base to base, practicing their bunting, lateral movement, agility, speed & fielding. The 2nd group went to test their Home Run hitting ability in our Virtual Reality Cage, equipped with both Chicago stadiums as backdrops. The kids got to combine new technology with their desire to hit home runs like their favorite baseball players. The third group got a personalized experience: their very own baseball card, Nike batting gloves & a Nike hat.Before heading back to their respective organizations, each guest was treated to a meal provided by Panda Express in a Nike Lunch Bag! Whether they were an experienced diamond sport player or a future fan, every guest left with a smile on their face & a great diamond sport memory!

MLB Athletes: Jason Hayward and Adbert Alzolay

Photographer & Videographer: Ohello Media