I’ve been fortunate enough to work on dozens of incredible Nike projects over the course of the last couple of years. I have partnered with the Nike Sports Marketing Athlete Experience teams across various dimensions as well as the Nike LA and Nike Catalyst teams to create memorable experiences for athletes.
The Ask: To welcome the soccer community of Los Angeles to Nike LAHQ for a night celebrating the upcoming World Cup.
The Approach: We created an elevated Nike experience for elite local athletes for a night of 5v5 showcase games, an epic locker room experience and a Strike Night experience hosted by USA soccer legend Brandi Chastain.
Photographer: Chris Swosowski
Videographer: Colin Clarke
The Ask: To repurpose assets from our World Cup activation to create a space for customization at Complex Con.
The Answer: Create a VIP footprint for influencers to have a 1 on 1 customization experience for one of a kind Nike soccer jerseys.
Photographer: Chris Swosowski
The Ask: To create a premium Nike environment for the sports marketing team to host MLB athletes in town for the MLB All-Star festivities.
The Answer: We took over a space at the Hudson Lofts in downtown Los Angeles and created an environment that celebrated MLB athletes and offered spaces for the Nike brand to connect with their athletes. The athletes’ journey included meeting spaces, product education, product customization opportunities, shareable photo moment and hospitality spaces.
Photographer: Ben Draper
The Ask: To reinforce Nike’s presence in community sports by hosting youth football skills competitions and clinics for local schools and partner organizations during Super Bowl weekend in Los Angeles.
The Answer: We magnified Nike’s local NFL team partnerships and focused on the local Watts community with a 2 day 11-On football skills clinic for Los Angeles area students at Dymally High School. Day 1 focused on high school students with boys teams in the morning and girls flag teams in the afternoon. Day 2 focused on local youth leagues with students as young as 6 years old through middle school. Kids were lead through warm ups, skills training, and some friendly competition with top coaches from all competitive levels, including a few NFL coaches. Student athletes also got the opportunity to hear from professional NFL players through inspiring Q&A sessions.
Photographer: Chris Swosowski
The Ask: Create an indoor diamond sport focused experience that reunited kids in black and brown communities with play.
The Answer: We turned an empty Nike storefront into an indoor Diamond Play Zone, bringing to life diamond sports in new and fun ways to inspire local Chicago kids from the Boys & Girls Club. We picked up our guests in a VIP Bus and brought them to our Magnificent Mile location. Upon arriving they had a Welcome Session, building their excitement about the experience, engaging them in questions about their favorite players & teams, and for a few groups a special player appearance.
After the Welcome Session, they were split into 3 groups. One group went to our indoor diamond to compete in the Relay Race from base to base, practicing their bunting, lateral movement, agility, speed & fielding. The 2nd group went to test their Home Run hitting ability in our Virtual Reality Cage, equipped with both Chicago stadiums as backdrops. The kids got to combine new technology with their desire to hit home runs like their favorite baseball players. The third group got a personalized experience: their very own baseball card, Nike batting gloves & a Nike hat.Before heading back to their respective organizations, each guest was treated to a meal provided by Panda Express in a Nike Lunch Bag! Whether they were an experienced diamond sport player or a future fan, every guest left with a smile on their face & a great diamond sport memory!
MLB Athletes: Jason Hayward and Adbert Alzolay
Photographer & Videographer: Ohello Media
