The Ask: To create a branded footprint for Synchrony Bank to activate at Kaboo and to promote their partnership with Guitar Center.

The Answer: Our space was inspired by Kaboo’s focus on art and music. On the front deck of our space we had a screenprinting experience where guests could choose their favorite design for a bandana. Inside they could pose with guitars from guitar center on a dual-branded illustrated backdrop. A collaborative art piece encouraged guests to share what goals they were working towards and a DJ space let guests learn from the pros with equipment from Guitar Center.

In a secondary footprint we had a photo mosaic experience where we turned attendees’ social shares into a giant mural.