The Ask: 50x50 tradeshow booth at NACS (National Association of Convenience Stores).

The Answer: An eye-catching 2-story structure that brings the world of Red Bull to life for the B2B audience in attendance. At the center is a massive sampling bar of course, this year highlighting the Red Bull Editions. Red Bull content was highlighted on a can shaped LED piece in the front, another large screen outside, and projection inside the space. For product education we had an interactive retail experience where guests could learn about the new Editions flavors. We also had a VR experience, a Red Bull TV lounge, an interactive green screen photo experience, and a DJ in the space.