The Ask: To launch the new Palm Breeze drink to the media, influencers and consumers in Los Angeles.

The Answer: We partnered with PopSugar to leverage their reach and influencer relationships. We transformed The Viceroy in Santa Monica into a dream “girls night out” with areas dedicated to fashion, beauty and food/drink and was hosted by Shay Mitchell. Each area had influencer hosts. In the fashion area the influencer stylist would help you pick the perfect outfit and we had a live fashion show. In the beauty area we had free blowouts, braids, and nails. The food and drink area had a variety of food and cocktails made with Palm Breeze.