The Ask: Create an indoor diamond sport focused experience that reunited kids in black and brown communities with play.

The Answer: We turned an empty Nike storefront into an indoor Diamond Play Zone, bringing to life diamond sports in new and fun ways to inspire local Chicago kids from the Boys & Girls Club. We picked up our guests in a VIP Bus and brought them to our Magnificent Mile location. Upon arriving they had a Welcome Session, building their excitement about the experience, engaging them in questions about their favorite players & teams, and for a few groups a special player appearance.

After the Welcome Session, they were split into 3 groups. One group went to our indoor diamond to compete in the Relay Race from base to base, practicing their bunting, lateral movement, agility, speed & fielding. The 2nd group went to test their Home Run hitting ability in our Virtual Reality Cage, equipped with both Chicago stadiums as backdrops. The kids got to combine new technology with their desire to hit home runs like their favorite baseball players. The third group got a personalized experience: their very own baseball card, Nike batting gloves & a Nike hat.Before heading back to their respective organizations, each guest was treated to a meal provided by Panda Express in a Nike Lunch Bag! Whether they were an experienced diamond sport player or a future fan, every guest left with a smile on their face & a great diamond sport memory!

MLB Athletes: Jason Hayward and Adbert Alzolay

Photographer & Videographer: Ohello Media