The Ask: A pop up sampling environment in high traffic locations.

The Answer: A modern take on a Lemonade stand that popped up in high-traffic locations. In Los Angeles we popped up on Abbot Kinney and transformed a parking lot into an Mike’s branded environment complete with mixed drinks and food created with Mike’s, custom ping pong tables, a custom engraving experience, shareable gif experience, and lounge with lawn games.

Influencers and press were invited along with being open to consumers 21+.