The Ask: Incorporate Microsoft Fresh Paint app into a Special Olympics focused program that demonstrated how Windows 10 was upgrading lives during the Special Olympics World Games in Los Angeles.
The Answer: We brought together iconic LA street artist RISK with Special Olympics athlete Michael Bluechel to co-create a mural to benefit local LA charity STAR Education. In the days leading up to the mural creation we had an art centric footprint at the World Games where athletes and their supporters were encouraged to come in and create themselves on Microsoft Surface tablets and then we displayed their art in the space. RISK and Michael also designed their mural in the space and everyone could follow along the journey on social media. Once their colorful design was completed in Fresh Paint they brought it to life on the side of the STAR Education building and were joined by kids who were part of that program.