The Ask: After a 2 year COVID break, the L.A. Lakers and BeCore reignited the ultimate pre-game fan experience outside of the arena to build fan excitement and loyalty.

The ApproachL The Lakers took over the Xbox Plaza at L.A. Live and made it bleed purple and gold. The experience, open to the public, entertained fans of all ages with games, activities, photo ops, and meet and greets with our Lakers Legends and Lakers Girls. This 3-hour fan experience was the perfect pre-game party for all the fans arriving at Cypto.com Arena.

Photographer: Ben Draper