The Ask: To design an experiential vehicle for Harley-Davidson to debut their new EV motorcycle, The Livewire but would also be flexible enough to be able to be used for non-EV bikes as well when needed.

The Answer: A custom fabricated Mercedes Sprinter van designed with a fold out stage and ramp featuring a Livewire Jumpstart. The light tunnel acts as a dramatic visual for social sharing. It is also LED so it can be customized to any color with a push of a button along with all of the other lit elements. The Jumpstart experience gives guests the opportunity to get the bike up to 69 MPH while wearing Augmented Reality goggles that take you through a visual experience. This vehicle was the first of 4 that I designed as part of this new look and feel. The fleet consists of this Sprinter, a 53’ Semi Truck and two 40’ custom trailers.

Photographer: Ben Draper