The Ask: A pop up shop in Boston to promote the Cotton partnership with Rue La La.

The Answer: We found a great high traffic location that was transformed into a beautiful temporary retail space that promoted the #SummerOfCotton. The pop up was promoted via Rue La La and Cotton platforms and we had lines out the door. Inside guests could shop the collection and we also had an artist inside who would sketch fashion illustrations of our guests for them to take home. We also had a shareable photo wall, and branded shopping bags to give away.