The Ask: To create a memorable experience to enhance the CBS footprint at the Super Bowl in Atlanta.

The Answer: We created a VR experience where the guest feels like they are flying over the city of Atlanta, landing with the game ball in the center of the football field. The build out to support the VR experience was created to bring the parachute experience to life and added a sensory element by placing the guests in a harness and lifting them up in the air.