The Ask: To create a shareable influencer event in San Francisco celebrating 15 years of direct flights to Hawaii.

The Approach: We took over a restaurant venue on Treasure Island to create an authentic Hawaiian experience for Bay Area influencers. Each attendee received round trip tickets to Hawaii on Alaska Airlines.

The Ask: Create a networking space for the MLB to host partners and athletes during All-Star weekend.

The Approach: We created an experience within a hotel in close proximity to All-Star hotels that had programming day and night to engage partners.

The Ask: After a 2 year COVID break, the L.A. Lakers and BeCore reignited the ultimate pre-game fan experience outside of the arena to build fan excitement and loyalty.

The ApproachL The Lakers took over the Xbox Plaza at L.A. Live and made it bleed purple and gold. The experience, open to the public, entertained fans of all ages with games, activities, photo ops, and meet and greets with our Lakers Legends and Lakers Girls. This 3-hour fan experience was the perfect pre-game party for all the fans arriving at Cypto.com Arena.

Photographer: Ben Draper

The Ask: To provide Costco customers and key Visa clients with the ultimate NFL clinic experience during Super Bowl LVI.

The Answer: We brought an authentic combine experience led by NFL superstars to the USC campus to give superfans a once in a lifetime experience during Super Bowl weekend.

NFL Athletes: Mark Sanchez (host), Justin Fields (QB, Chicago Bears), CeeDee Lamb (WR, Dallas Cowboys), Deebo Samuel (WR, SF 49ers), Austin Ekeler (RB, LA Chargers)

Photographer: Chris Swosowski

The Ask: In honor of Black History Month and the Frieze Art Festival, the Twitter Culture & Community team set out to host Black artists, and celebrate the spectacular work they are creating in Los Angeles.

The Answer: We created a compelling networking environment at the Post & Beam restaurant in Los Angeles and gave artists a space to build their network, while also highlighting the crucial role Twitter can play in community building and fostering authentic connection.

Attendees enjoyed live performances from singer Alex Isley and DJ Iesha Irene. Artists Loveis Wise, Raven Trammell, and Nikkolas Smith were invited to present on their artistic journeys and how Twitter has played a role in their growth. All performances and presentations were made more accessible through ASL interpreters. Guests also enjoyed food, a casual photo op space, as well as artwork on display from various Black artists.

Photographer: Ben Draper

The Ask: To activate and amplify the best of Twitter at SXSW 2022.

The Answer: We transformed the iconic Lustre Pearl on Rainey Street into the ultimate #TwitterHouse, bringing the big, bold, electric energy of the Twitter brand to life. The invite only experience featured the debut of Twitter Spaces, panel discussions, live performances and curated hospitality events over a 3 day period.

Photographer: Devon Hutchins

VIdeographer: Chad Osburn/360 media

The Ask: Bass Outdoor was set to launch with a bold mission to democratize the outdoors by offering high-value, no-nonsense apparel for getting outside to everyone at an affordable price.

The Answer: With the commitment to “Uncomplicating the Outdoors”, we were challenged to bring the brand to live by showing that there’s no right or wrong way to have fun outside; to celebrate people being themselves in the outdoors.

With an initial target market of Boston, we encouraged guests to take a quick break from City Living and have some simple fun outside – by throwing axes, rock climbing, and trying out archery at various footprints throughout the city – while also previewing items from the Bass Outdoor Product Line & sharing photos online.

Locations: Faneuil Hall & Rose Fitzgerald Kennedy Greenway – Rowes Wharf & Parcel 12

Results: With Key Location planning, foot traffic, and subsequently attendance & engagement, was extremely high for all footprints. Compelling touchpoints, ranging from Activities to Product Demo to Photo Opportunities, created not only a large number of Total Engagements but also a high Dwell Time averaging from 15 to over 30 minutes at the busiest footprint. Product Giveaways were also popular, driving Social Sharing & Data Capture.

Guests were able to not only explore select product offerings, but also understand & connect with the brand, while sharing with their network.

Photographer & Videographer: Ohello Media

The Ask. To create a compelling debut for the Bass Outdoor brand at the Outdoor Retailer tradeshow.

The Approach. We repurposed outdoor event elements from our Bass Outdoor launch event in Boston and added additional display elements to bring the outdoors in for the B2B audience.

Photographer: Ohello Media

The Ask. The L.A. Lakers asked BeCore to create the ultimate pre-game fan experience outside of the arena to build fan excitement and loyalty.

The Approach. The Lakers took over the Xbox Plaza at L.A. Live and made it bleed purple and gold. The experience, open to the public, entertained fans of all ages with games, activities, photo ops, merch sales, meet and greets and our very own beer garden. This 3-hour fan experience was the perfect pre-game party for all the fans arriving at Staples Center or getting ready to tailgate at L.A. live.

Photographer: Chris Swosowski

The Ask. To create a mobile gaming unit for Red Bull’s Walmart partnership.

The Approach. We transformed a 40’ gooseneck trailer into a vibey gaming trailer complete with stand up gaming stations and product sampling. The exterior of the unit has LED panels that create an outdoor gaming environment as well. The trailer has been touring the country for 3+ years 12 months a year.

The Ask: The MLB Players Association wanted to create a haven for business and networking during the MLB All-Star Game in Cleveland.

The Answer: We took over a local high-end sports bar location and created areas for business and gaming. The space was invite only and was targeted at the agents of MLB athletes, the families of the athletes, and corporate sponsors.

The Ask: To create an experience for Harley-Davidson that would speak to the WSL fans and lifestyle.

The Answer: We created an open and welcoming footprint that moved away from the brand’s traditional dark and gritty look and instead embraced a more casual beach lifestyle. A JumpStart experience featuring the new electric motorcycle, Harley-Davidson Livewire, gave consumers the opportunity to go from 0-69 in just 3 seconds and experience what an electric motorcycle has to offer. Additional ICE bikes were on display as well. In our customization area guests could collaborate with our team on a printer gun experience to co-design one-of-a-kind branded bandannas.

Iron-E Kids Area: In addition to the main footprint we had a secondary footprint for kids where they could experience the new Iron-E electric bicycle.

Demo Experience: We also had an offsite experience for current riders where they got the opportunity to do a demo ride with the Livewire bike. It was one of the first opportunities for the general public to ride the Livewire. We set up at a hotel near the US Open of Surf location in Huntington Beach and invited out media and local riders through the dealerships.

The Ask: To create a compelling Lion KIng premier experience for Twitter influencers and guests.

The Answer: We recreated a unique experience at the TCL Chinese Theater where guests could enter into the world of the Lion King with interactive photo and video experiences in 3D recreations of the plains of Africa. Food and drink inspired by the movie were also served before guests were invited into the theater for a premier of the film along with a panel of the cast.

The Ask: To design an experiential vehicle for Harley-Davidson to debut their new EV motorcycle, The Livewire but would also be flexible enough to be able to be used for non-EV bikes as well when needed.

The Answer: A custom fabricated Mercedes Sprinter van designed with a fold out stage and ramp featuring a Livewire Jumpstart. The light tunnel acts as a dramatic visual for social sharing. It is also LED so it can be customized to any color with a push of a button along with all of the other lit elements. The Jumpstart experience gives guests the opportunity to get the bike up to 69 MPH while wearing Augmented Reality goggles that take you through a visual experience. This vehicle was the first of 4 that I designed as part of this new look and feel. The fleet consists of this Sprinter, a 53’ Semi Truck and two 40’ custom trailers.

Photographer: Ben Draper

The Ask: To evolve the Harley-Davidson brand’s presence at live events to appeal to younger consumers. To make riding a motorcycle relevant and to dispel the “orange and black” stereotypes that are associated with the brand.

The Answer: The H-D brand is iconic and everyone is aware of it, we just needed to bring a fresh perspective to how the brand could evolve to drive interest with the Gen Z and Millennial non-rider audience. The ask was across all activation touchpoints which includes vehicles and branded structures.

The vehicle renders shown have all been approved and all just completed fabrication:

CUSTOM STRUCTURES

The Chill Experience is a structure concept that we are exploring for 2020 that would be focused on non-rider events. I originally designed it for our partnership with the World Surf League and have now continued to evolve it for use at any events that have more of a “chill” energy, think Hangout Fest and Firefly. I have also designed smaller footprint versions so it can be used across a wide range of events. The interior features Jumpstart experiences for both EV and ICE bikes, social sharing space, and customization experiences.

CAMP 1903 is an H-D branded campground that would be popped up at non-rider and potentially rider events to give a select number of guests a deep level of engagement with the H-D brand. The invited attendees would be a combination of influencers, non-riders, new riders, and evangelist riders. This combo is important because we want the current evangelist riders to share their love and excitement of the brand. We would work with local dealers to identify aspirational current riders. The campground would feature custom glamping style accommodations, but done in a modern way. We picture Camp 1903 going to events like Stagecoach on the non-rider side.

THE HIGH-INTENSITY EXPERIENCE is a structure that is focused on non-riders, but comes with a different vibe than the chill experience. This structure would be used at events such as The XGames, Rocklahoma, Electric Forest and more. The structure was inspired by a modern take on a Quonset hut and it incorporates the lit tunnel from the vehicle concepts. It features Jumpstart experiences for both EV and ICE bikes, social sharing space, customization experiences, and an evolved brand vibe.

VEHICLES

The 53’ Livewire Semi Experience will debut at Formula E in Brooklyn on 7/13 and then it will head to Sturgis. We have used the color blue in many of the vehicles because the H-D brand is launching their first ever EV bike, The Livewire. The semi and the 2 larger trailers all hold 6-10 demo bikes that current riders can take out and experience the EV bike for themselves. Non-riders can experience the bike on a Jumpstart. Inside the trailer is a bar & shield LED selfie nook, the Jumpstart with AR experience, and content screens. The rooftop deck features a customization experience. The ground floor experience features a lounge space and bike displays. All of the vehicles were designed with a number of lit elements that can easily be customized to any color we want with a click of button so that once EV is not the main focus we can easily transform the vehicle to focus on a new launch bike.

The Mini Demo Tour Trailers are 40’ trailers that tour the country, mainly to rider focused events. Each trailer holds 6 demo bikes, a display bike and a bike on a Jumpstart. The orange trailer is focused on ICE bikes aka traditional motorcycles. The blue trailer is focused on the EV bike, Livewire. Both have an LED bar & shield selfie nook for social sharing.

The Livewire Sprinter is our most nimble event asset and is used for mainly non-rider events where demo bikes are not needed. The fully customized Sprinter features a lot of custom touches and a fold out stage and ramp that dramatically leads to our Jumpstart experience. You can see the Sprinter in action HERE at its first event.

The Ask: To create a Pub G esports tournament for Prime Day.

The Answer: We created an esports tournament environment where celebrity gamers and Twitch Streamers teamed up to compete. Amazon opened up the invite list on their social media platforms to Pub G fans so they could attend. We created an environment inspired by the game. Guests enjoyed gaming stations, prime viewing areas of the esports action, Amazon Treasure Truck games, custom swag experiences, and food trucks. To end the event Deadmau5 played a set for the crowd.

The Ask: To create an interactive Trolls environment to live in NYC for 1 year.

The Answer: A fully immersive space inspired by key moments in the Trolls movie. The space is created to give kids the best day ever! Follow the Rainbow Path and explore the amazing world of DreamWorks Trolls in an interactive adventure filled with music, activities, and Poppy’s Best Day Ever Celebration!

Hair We Go! Everyone Gets a Little Trollified: Throw your hair in the air with a Troll Transformation by a team of Glitter Gurus at Hair We Go. With a little help from Satin and Chenille, choose from a Troll themed cardboard headband and Trolls-inspired face paint.

Branch’s Musical Mash-Up: Create your own beat with the Forest Critters! At Branch’s Musical Mash-Up, become a “Mix Master.” By working together to create a mini-orchestra with the critters of Troll Village, fill the space with music and colorful lights to lay down the perfect party track for the celebration.

Caterbus: Jump inside a bigger-than-life caterbus filled with floating, glittery gems that you will collect for Poppy’s Best Day Ever! Celebration. As a token of appreciation for helping to gather decorations, Party Pals hand out keepsake badges.

Critter Creek: Play virtual tag & make new friends. At Critter Creek, splash across a virtual creek filled with gems, climb over a tree trunk and play a game of virtual tag. Tag virtual party-goers and make new friends by sharing the party invite on the interactive wall.

Poppy’s Best Day Ever! Discover the Magical World of Trolls in 3D: Grab your 3D Glitter Goggles and get hyped for the coolest, most colorful celebration ever. Poppy’s Best Day Ever! Celebration begins with a big group hug. Led by Poppy, sing and dance as the rainbow world of DreamWorks Trolls comes to life in 3D through magic party lights, colorful visuals and chart-topping, high-energy music.

After Party: Save your experience in a scrapbook! The after party begins at Memory Mile where you can snap post-party pics and create a scrapbook of your Best Day Ever and meet Poppy!

Cupcakes & Rainbows Retail Shop & Café: Before departing or prior to entry time, guests can shop for DreamWorks Trolls-inspired souvenirs and grab sweets and treats from the Cupcakes & Rainbows retail café.

The Ask: To create a memorable experience to enhance the CBS footprint at the Super Bowl in Atlanta.

The Answer: We created a VR experience where the guest feels like they are flying over the city of Atlanta, landing with the game ball in the center of the football field. The build out to support the VR experience was created to bring the parachute experience to life and added a sensory element by placing the guests in a harness and lifting them up in the air.

The Ask: Launch the XBox and Jordan Brand console collaboration during NBA All Star Weekend in Los Angeles.

The Answer: XBox partnered with the NBA Player’s Association, who took over the London Hotel in West Hollywood for the duration of NBA All-Star Weekend. We turned the hotel’s salon into an XBox barbershop. We partnered with celebrity barbers like JayR Mallari, Steph Curry’s barber, to create an experience that would attract the players. Inside we highlighted the XBox/Jordan consoles in our gaming areas and we also gifted consoles to select individuals. We had cuts, blowouts, and nail services available for players, invited celebrities and their families. We also used the space for content creation for the XBox platforms.

The Ask: An easy to activate sampling footprint that travels across the country to sample at various events.

The Answer: A trailer that is customized to feature a large bar that samples from 3 sides so that we can sample as much White Claw as possible, we also do product sales at some events. The sampling area is surrounded by custom lounge furniture that embodies the brand’s “Made Pure” positioning. The space also features 2 branded photo backdrops for social sharing. When the location allows the space also has branded flooring (the muddy Kentucky Derby did not allow for it).

The Ask: To launch a pop up selfie experience to celebrate the launch of a new season of Bridezillas for the WE TV network.

The Answer: An Instagramable space designed to maximize social sharing opportunities and highlight key moments of the show. We created fun, interactive displays to engage superfans of the show. Guests could dress up in wedding dresses, relive their favorite episodes and win bridezillas related swag.

The Ask: To create an environment for Microsoft Surface and XBox at the Special Olympics in Seattle, where Microsoft was the main sponsor.

The Answer: An accessible and collaborative footprint for the athletes, their families, and their fans. We highlighted the XBox Adaptive Controller and had guests compete in friendly gaming tournaments. We also had spaces of low-tech lawn games everyone could participate in.

The Ask: To highlight the intense moments of Fox 9-1-1 and promote season 2 with a pop up in LA for press and consumers.

The Answer: We created an interactive experience at the Westfield Century City with larger than life installations that brought key moments in the new season to life like an illusion photo experience where you appear to hang off a building, a giant snake, and the 9-1-1 call center.

The Ask: To activate Teva’s Bonnaroo sponsorship by providing multiple ways to engage with the brand.

The Answer: We had 3 separate areas of activation on the Bonnaroo grounds. The first was a tent for product sales. We promoted sales in the weeks leading up to ‘Roo so attendees would know we would be onsite. The space featured displays where guests could determine their size and choose from a select number of styles. Almost 200k worth of Tevas were sold.

The second area was in The Grind, which is a large existing structure that features a coffee shop. We turned the space into Teva DIY experience where guests could customize their Tevas. Attendees spent hours perfecting their one of a kind shoes. Additionally we had a stage where bands from the festival stopped in to perform shows. We also had a social currency station where guests could show their social posts in exchange for Teva swag.

The third space was a structure in the artists area. During certain times we had a gifting experience in the space and we also directed artists to The Grind to customize as well.

The Ask: 50x50 tradeshow booth at NACS (National Association of Convenience Stores).

The Answer: An eye-catching 2-story structure that brings the world of Red Bull to life for the B2B audience in attendance. At the center is a massive sampling bar of course, this year highlighting the Red Bull Editions. Red Bull content was highlighted on a can shaped LED piece in the front, another large screen outside, and projection inside the space. For product education we had an interactive retail experience where guests could learn about the new Editions flavors. We also had a VR experience, a Red Bull TV lounge, an interactive green screen photo experience, and a DJ in the space.

The Ask: To create an energy space in NYC for Nike Soccer during the Rio World Cup.

The Answer: A massive pop up space that activated for 7 days with programming including a futsal tournament, World Cup viewing parties for Nike sponsored countries, tech-enabled skills challenges, custom gear shop, and premium product display areas.

The Ask: An Editors’ Conference experience to launch the new Ducati Scrambler motorcycle.

The Answer: We brought the editors from all over the world to The Ace Hotel in Palm Springs and created the Scrambler “Land of Joy” for everyone to experience this brand new bike. The experience included product education, experiential demo rides with surprise and delights along the way, and evening hospitality.

The Ask: To highlight how technology can help people with disabilities through the Google Impact Challenge Disabilities at the Special Olympics World Games in Los Angeles.

The Answer: We created a branded footprint that showcased how Google technology is making life for accessible for those living with disabilities. The 3D printer area was a highlight with a variety of prosthetic designs. The photo and video experience allowed guests to share messages of positivity with the athletes. An interactive experience in the back of the space encouraged guests to share questions and ideas to impact change.

The Ask: A compelling sampling space for 21+ events.

The Answer: A custom shipping container structure that brought to life an unknown (at the time) brand, Juul, and sampled product to adult smokers. The space offered a modern, open-air experience to learn about and try the product.

The Ask: A pop up sampling environment in high traffic locations.

The Answer: A modern take on a Lemonade stand that popped up in high-traffic locations. In Los Angeles we popped up on Abbot Kinney and transformed a parking lot into an Mike’s branded environment complete with mixed drinks and food created with Mike’s, custom ping pong tables, a custom engraving experience, shareable gif experience, and lounge with lawn games.

Influencers and press were invited along with being open to consumers 21+.

The Ask: A branded footprint to tour to music festivals and sample Mike’s Harder product.

The Answer: Mike’s Harder sets itself apart from Hard with a more extreme attitude and brand presence. The space reflects that and features an industrial look and feel highlighted by Molly, our mechanical disco shark!

The Ask: A space at Sundance that is part filming studio for celebrity interviews and part consumer experience that is open to the public.

The Answer: We took over an art gallery on the main street during Sundance to connect with people and bring more awareness to IMDB. The lower level was a hospitality space where people could connect, update their IMDB page, and a meeting space. The upstairs was a VIP area where we filmed a content series where Kevin Smith interviewed celebrities.

The Ask: To create a way for the Mezzetta brand and specifically their pepperoncini product to connect with consumers.

The Answer: We created the Mezzetta table which is a roaming dinner table that can pop up around the country and connect people. The insight was that so many people these days don’t even know their neighbors’ names, so we wanted to bring people together to share a meal. We also invited micro-influencers from the area in addition to 2 larger influencer hosts to create the menu and share the experience on their YouTube channels.

The Ask: To create an experience that “only Nike could do” for Go Skateboarding Day in NYC.

The Answer: We created a floating skate park on a barge so that we could reach the entire city of NYC vs just one part. We also extended Go Skateboarding Day to an entire long weekend of activation. The skate part build was inspired by NYC’s deep culture of street skating and we recreated the most iconic skate spots that no longer exist in the city so the next generation could also enjoy them. We collaborated with local skate retailers to promote and register skaters for the event. Nike SB’s skate team also came to skate with the local kids.

The Ask: An activation outside of the Street League competition where skater could trial footwear and register for the Nike SB app.

The Answer: We created an experience where skaters would trade in their shoes for the newest Nike styles and then get a chance to show what they’ve got on our ramp surrounded by 360 degree cameras for the perfect social share. In addition guests could get educated and customize footwear and could also get custom gear.

The Ask: A tailgate tour to introduce consumers to the new Stillhouse Whiskey brand.

The Answer: A tailgate focused tour where we popped up initially at schools where red was one of their colors to hit home the iconic red can packaging of the brand. A DJ, Shotski experience, lawn games, and photo ops were all part of the experience and we brought energy and school spirit everywhere we went!

The Ask: To launch the new Palm Breeze drink to the media, influencers and consumers in Los Angeles.

The Answer: We partnered with PopSugar to leverage their reach and influencer relationships. We transformed The Viceroy in Santa Monica into a dream “girls night out” with areas dedicated to fashion, beauty and food/drink and was hosted by Shay Mitchell. Each area had influencer hosts. In the fashion area the influencer stylist would help you pick the perfect outfit and we had a live fashion show. In the beauty area we had free blowouts, braids, and nails. The food and drink area had a variety of food and cocktails made with Palm Breeze.

The Ask: To bring awareness to the Xumo brand and their offerings to the Gen Z audience at VidCon.

The Answer: A X-Shaped space that was open and invited the Gen Z consumer in with YouTube personalities hosting live streams, a pop culture inspired photo op and Xumo living room and bedroom sets ups that educated guests on the product in a fun way.

The Ask: Incorporate Microsoft Fresh Paint app into a Special Olympics focused program that demonstrated how Windows 10 was upgrading lives during the Special Olympics World Games in Los Angeles.

The Answer: We brought together iconic LA street artist RISK with Special Olympics athlete Michael Bluechel to co-create a mural to benefit local LA charity STAR Education. In the days leading up to the mural creation we had an art centric footprint at the World Games where athletes and their supporters were encouraged to come in and create themselves on Microsoft Surface tablets and then we displayed their art in the space. RISK and Michael also designed their mural in the space and everyone could follow along the journey on social media. Once their colorful design was completed in Fresh Paint they brought it to life on the side of the STAR Education building and were joined by kids who were part of that program.

The Ask: A pop up shop in Boston to promote the Cotton partnership with Rue La La.

The Answer: We found a great high traffic location that was transformed into a beautiful temporary retail space that promoted the #SummerOfCotton. The pop up was promoted via Rue La La and Cotton platforms and we had lines out the door. Inside guests could shop the collection and we also had an artist inside who would sketch fashion illustrations of our guests for them to take home. We also had a shareable photo wall, and branded shopping bags to give away.

The Ask: To create a branded footprint for Synchrony Bank to activate at Kaboo and to promote their partnership with Guitar Center.

The Answer: Our space was inspired by Kaboo’s focus on art and music. On the front deck of our space we had a screenprinting experience where guests could choose their favorite design for a bandana. Inside they could pose with guitars from guitar center on a dual-branded illustrated backdrop. A collaborative art piece encouraged guests to share what goals they were working towards and a DJ space let guests learn from the pros with equipment from Guitar Center.

In a secondary footprint we had a photo mosaic experience where we turned attendees’ social shares into a giant mural.

The Ask: Adobe gave 6 student content creators the opportunity to travel to 3 of the world’s most incredible unprotected locations armed only with Adobe Cloud Apps. They wanted to give the public the opportunity to see the content the students created.

The Answer: We chose Bloom Square in LA’s Arts District as the perfect location to pop up a projection experience where attendees could feel immersed by the students’ work.

The Ask: To commemorate 25 years of Photoshop at the Adobe Max Show.

The Answer: We highlighted 4 key versions of Photoshop by creating a time capsule of the era within a creative office. We brought in tons of time appropriate props, furniture and hardware so guests really felt like they traveled back in time.

The Ask: An XBox activation space that provides Special Olympic athletes, families and fans a place to connect and play.

The Answer: The space was anchored by XBox gaming stations set up with accessibility in mind. Additionally we had a large Just Dance area with a dance leader and a chalk shout out wall.

The Ask: A Roxy Fitness event that highlighted running, stand up paddle, and yoga. This was an event where guests paid and pre-registered for entry.

The Answer: A friendly competition event in Huntington Beach set up to build community for female athletes. The athletes all received branded gift packages with beach towels and hats to use throughout the day. Influencer hosts joined the athletes for the workouts.

The Ask: A kid-friendly sampling experience in Los Angeles.

The Answer: We popped up at the Americana with a giant glass of milk that bubbled over with actual bubbles capturing the kids’ attention. Additionally we handed out branded bubble wands, twisty straws and of course A2 Milk samples to consumers. We also had a photo experience and celebrity guests and their kids stop by the space.

The Ask: Bark Thins sampling tour experience.

The Answer: We created a Bark Thins Elevated lounge inside a clear box truck and elevated it to be the perfect snack corner. The tour went from city to city spreading the Bark Thins love with games, giveaways and chocolate of course!

The Ask: To bring awareness to the DTS brand through a high profile stunt.

The Answer: We constructed a giant DTS speaker box and placed it on Venice Beach to build curiosity. Then the speaker box magically opened to reveal a performance by Ivy Levan as a huge crowd gathered.

The Ask: To rehab a basketball court in NYC on behalf of YouTube and create an unveiling event with content creators Dude Perfect.

The Answer: We Made Everyday Gameday by creating the Dude Perfect Court in Tompkins Square Park. We constructed a basketball tree and other trick shot challenges for attendees to have their Dude Perfect moment.